Lego International Marketing

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Lego Toys Making Company

An Analysis and Evaluation of LEGO’s Global Marketing Strategy

LEGO’s Global Marketing Strategy Marketing Across Cultures     Executive Summary   Established in 1932 by Ole Kirk Kristiansen, an expert woodworker, the global LEGO Group remains a private and family-claimed organization situated in Billund, Denmark. The name LEGO has been taken from the Danish words ‘leg godt’, which signifies ‘play well’. In 1958 the […]
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