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Apr 21
An Analysis and Evaluation of LEGO’s Global Marketing Strategy
LEGO’s Global Marketing Strategy Marketing Across Cultures Executive Summary Established in 1932 by Ole Kirk Kristiansen, an expert woodworker, the global LEGO Group remains a private and family-claimed organization situated in Billund, Denmark. The name LEGO has been taken from the Danish words ‘leg godt’, which signifies ‘play well’. In 1958 the […]